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Crown's electric lift trucks are utilized on an every day basis to carefully redistribute storehouse resources and cargo. The organizations complete product line consists of manual propelled pallet stackers and trucks, power pallet stackers and lift trucks, counterbalanced sit down and stand up trucks, narrow-aisle turret lift trucks, narrow-aisle reach lift trucks, and order picking equipment.
Environmental accountability and sustainability persists at the forefront of Crown's organizational culture. Crown has attained ISO 14001 certification and has been benefiting its consumers for many decades with their thought leadership and by exerting an extra effort in business administration and environmental stewardship. Crown has proudly achieved several awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was first born is rural central American municipality known as New Bremen, Ohio, USA. The business has matured from a one-room outfit into a globally prominent organization, currently considered to be the 7th leading lift truck maker on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke established the Crown company in 1945. Carl's son, James F. Dicke joined the family business later that year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head today, becoming the fourth generation of the Dicke family to uphold this position.
Now an globally diversified company, Crown originally fabricated temperature controls for coal burning furnaces, servicing a small clientèle. The assembly of these control units took place in a former hardware store stationed in New Bremen, Ohio, where Crown’s center of operations presently remain.
In 1949, responding to the public’s mounting appeal of the TV, Crown shifted into the manufacture of antenna rotators. This product was utilized to enhance television reception and image quality. The company’s lucrative move allowed them to become a leading maker of units until 2001. The company ceased production in October after a decline in the global demand for TV antenna rotators.
Crown History -1950's to 1975
Crown soon diversified its production to include the restoration of mechanical and electrical parts for private and government use in the early 1950's. After a number of lucrative bids inside a short period of time, the company had developed a highly regarded business in this field.
Versatility and success dominated Crown’s ability to diversify once again. In 1957, production into the materials handling market started with lift truck manufacturing. The organization believed the industry required a smaller line of superior quality forklifts. Crown quickly created an exceptional range of modern equipment and swiftly grew to be the most rapidly evolving material handling organization with its collection of products.
In 1966, Crown ventured outside of the US material handling market and into Australia. Sydney, Australia is home to the regional headquarters and presently leads Crown’s Asia Pacific service, sales and marketing teams. Crown remains an unwavering market leader today, supported by exceptional operations, solid sales and strong manufacturing operations.
In 1968, Crown established itself in the European marketplace by acquiring an Irish manufacturing facility from its parent company, Steinbock, who was a German firm. They started to manufacture Crowns’ (PTH), hand pallet trucks. Later on that same year, Crown started their first London operation situated nearby Heathrow Airport. The sales and service operation of Crown’s complete lift truck line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began advertising and marketing forklifts across Europe through independent dealers.
Crown History - 1975 to Current Day
Nowadays, Crown manufactures a vast fleet of electric lift trucks. The company’s supplier network, located in key global markets, consists of both Crown-owned and independently-owned dealers. They are responsible for handling the company’s product sales and service.
There is Corporate offices in Munich, Germany and in New Bremen Ohio, which offer promotional sales and national marketing support to all of their sellers and sales personnel. Crown sellers and sales personnel are trained in-house in numerous disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, marketing, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse family of international sellers and Crown-owned dealers effectively operate in nearly 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing foreign markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
